How birding passion creates star fundraisers
By Ilana DeBare
When Lisa Eileen Hern agreed to take part in Golden Gate Bird Alliance’s Birdathon last year, she thought she’d raise $100 … if she were lucky.
She ended up raising $520!
“The response was overwhelming,” said Lisa, a San Francisco resident. “It was mostly from a general posting on Facebook. I didn’t even approach people individually. It was amazing how many people jumped in.”
As Golden Gate Bird Alliance gears up for Birdathon 2014 during April, many members are asking themselves if they have what it takes to fundraise.
Maybe you’re one of them?
You want to help Golden Gate Bird Alliance, you’d love to go on some of the Birdathon trips… but you’ve never really asked people for money. What if they say no? What if they get mad?
Lisa’s story is an inspiring example of someone who didn’t know she could fundraise… until she tried.

A lifelong birder and a longtime member of National Audubon, Lisa got involved with GGBA a few years ago when she wanted to work on behalf of birds locally. She became a Burrowing Owl docent, who monitors and helps passersby learn about the small owls that winter at the Berkeley Marina.
She channeled that owl passion into her request for Birdathon support. And her friends responded.
“One donor, a biologist, said he’d seen my Facebook posts about the Burrowing Owls and thought they were great,” Lisa said. “Another said that her father used to be a big fan of Burrowing owls… Apparently my ramblings about visiting the Burrowing Owls resonated with people.”
This year Lisa is on the volunteer committee that did the planning for Birdathon. The committee came up with a slew of exciting events, such as a field trip led by Rusty Scalf to see California Condors at Pinnacles National Park.
That trip attracted another novice fundraiser, Holly Bern.
Holly had always been fascinated by birds and was a GGBA member. But she had never been to a Golden Gate Bird Alliance event – not a single meeting or field trip.

When she learned about the Birdathon trip to the Pinnacles, though, she signed up immediately.
“I had turned 50 and was thinking about some kind of challenge like running a marathon,” said Holly, who lives in Oakland. “But it has been on my list for a long time to go see condors at the Pinnacles.…