GGBA Launches New Strategic Plan
GGBA Launches New Strategic Plan
By Carol Baird
How often have you come across a bird and stood motionless to determine what it was doing— whether it was near its nest, what does it eat, or how many eggs are in that nest? You’re certainly not alone: the U.S. Fish and Wildlife Service estimates there are some 48 million Americans who watch birds. And, if you enjoy watching birds, you doubtless are also reminded that you are a member of a species that poses a colossal threat to global avifauna.

In an effort to further protect bird life, face the challenges and opportunities for birds in this new millennium, expand our horizons, and deepen our outreach, the Golden Gate Bird Alliance Board of Directors devoted a full year to reinvigorating our 100 plus year-old organization through strategic planning.
In January, 2019, we created a planning committee to lead this effort. That committee subsequently hired a consultant, who met frequently with the committee throughout the year. From March onward, the consultant also conferred with over 200 GGBA members who represented various parts of the organization.

For many of us on the Board, it was an eye-opening venture. At first, we prepared the traditional papers and entertained the usual ideas about the status of GGBA in the community. But we soon had to confront a truer reality: we are not at all reflective of the Bay Area and its diverse human populations, all of whom do interface with birds in one way or another.
We realized that it is vital that we “step out of our silos and start working with the community as a whole.”

What are some of our key takeaways from the planning process? First is proclaiming anew the importance of birds in our living landscape, and how birds play a pivotal role in ecosystem functioning.

And, of course, a second key point is the need to share the astounding diversity of our local avifauna with others and the need to learn the myriad ways local people already do celebrate our birds. Bay Area residents connect with birds in many ways that go beyond taking part in organized field trips or birding classes.…