GGBA Launches New Strategic Plan
GGBA Launches New Strategic Plan
By Carol Baird
How often have you come across a bird and stood motionless to determine what it was doing— whether it was near its nest, what does it eat, or how many eggs are in that nest? You’re certainly not alone: the U.S. Fish and Wildlife Service estimates there are some 48 million Americans who watch birds. And, if you enjoy watching birds, you doubtless are also reminded that you are a member of a species that poses a colossal threat to global avifauna.
Black-crowned Night-Heron (the official bird of Oakland) by Jerry Ting
In an effort to further protect bird life, face the challenges and opportunities for birds in this new millennium, expand our horizons, and deepen our outreach, the Golden Gate Bird Alliance Board of Directors devoted a full year to reinvigorating our 100 plus year-old organization through strategic planning.
In January, 2019, we created a planning committee to lead this effort. That committee subsequently hired a consultant, who met frequently with the committee throughout the year. From March onward, the consultant also conferred with over 200 GGBA members who represented various parts of the organization.
Black Phoebe by Carree Michel
For many of us on the Board, it was an eye-opening venture. At first, we prepared the traditional papers and entertained the usual ideas about the status of GGBA in the community. But we soon had to confront a truer reality: we are not at all reflective of the Bay Area and its diverse human populations, all of whom do interface with birds in one way or another.
We realized that it is vital that we “step out of our silos and start working with the community as a whole.”
One of many examples of GGBA’s community outreach. Here, Salesforce volunteers collaborate with GGBA to help restore Pier 94. Photo by Janet Carpinelli
What are some of our key takeaways from the planning process? First is proclaiming anew the importance of birds in our living landscape, and how birds play a pivotal role in ecosystem functioning.
Christmas Bird Count 2019. Volunteers admiring both the landscape and birds. Photo by Chris Okon
And, of course, a second key point is the need to share the astounding diversity of our local avifauna with others and the need to learn the myriad ways local people already do celebrate our birds. Bay Area residents connect with birds in many ways that go beyond taking part in organized field trips or birding classes.…

Noreen at a volunteer party in 2013. Photo by Ilana DeBare
The beautifully restored Pier 94, one of Noreen’s most successful long term conservation projects. Photo by Lee Karney
Bewick’s Wren by Doug Donaldson
Birdhouse Assembly by Doug Donaldson
Birdhouses by Doug Donaldson
Nesting Wren by Doug Donaldson
Nesting Wrens by Doug Donaldson