From Birdathon Novice to Fundraising Champ
By Ilana DeBare
Marjorie Powell had never done Birdathon fundraising before. In fact, she’d never done any kind of fundraising — no raffle ticket sales, no Girl Scout cookies, nothing.
Yet Marj ended up as our top first-time fundraiser last Birdathon, generating $550 to support Golden Gate Bird Alliance’s conservation and education activities.
“People do respond in ways you don’t anticipate, and are often more generous than you anticipate,” she said. “The big hurdle is just getting started.”
Marj’s path to Birdathon started when she moved to the Bay Area in 2014 with her husband Joe, after retiring as an attorney for a trade association on the East Coast. Living along a tributary to Chesapeake Bay, she had enjoyed birding there and chose Alameda as her Bay Area home because of its beautiful shoreline and copious shorebirds.
“We moved from one bay to another,” she said.
Birding at Elsie Roemer Bird Sanctuary, she met GGBA Executive Director Cindy Margulis, a fellow Alameda resident who encouraged her to get involved in the organization. She initially considered taking part in Birdathon 2015 but didn’t sign up for a trip in time.
“I tend to put off making decisions,” she said. “There were several trips I wanted to go on, but by the time I decided which one I wanted, they were all full.”

So in 2017, Marj decided to act more quickly. She was drawn to a number of trips, but picked one that she would unlikely be able to do on her own — the behind-the-scenes tour of International Bird Rescue. Because revenues from that trip would be split between GGBA and Bird Rescue, she set an ambitious goal of raising $500.
“I’d never done fundraising, so that was totally new to me,” she said. “I’d just been at the other end, where I bought all kinds of Girls Scout cookies and wrapping paper, especially when people I worked with were raising money for their kids’ activities.”
Marj was nervous about a lot of it — how to set up her fundraising page, how to express the reasons for her participation in a short space, whether her friends would be irritated by her solicitation.
But she signed up and GGBA staff walked her through both how to create her page and how to approach her friends.…