The Anatomy of a Fundraising Event
By Daryl Goldman
We’re almost halfway to our goal of $20,000 for GGBA’s second online fundraiser, our Bird Art and Holiday Sale. I hope you will keep shopping and tell your friends about our fundraising sale. The sale has been extended to November 3rd! If you’d like to go directly to our sale, please click here. Thanks for helping raise money for GGBA programs!
I’d like to share my experience as the lead volunteer on this online event. Maybe my experience will encourage you to volunteer for any future sales that GGBA may have. Or perhaps you could propose your own fundraising event that fits your interests and talents.
For those of you who want some more excitement in life because of pandemic-related restrictions, I recommend working on a project like this. Thanks to your collective support we sold $5,700 of art on the first day of our sale! That was so very exciting. It was like seeing your first Pileated Woodpecker or being the first to spot a rare bird. Well, maybe more like going on a GGBA birding trip to Chile and being surrounded by colorful birds you have never seen.
But I’m getting ahead of myself.
July and August were an especially fun part of this fundraiser because that is when I started the search for the artists and formed our working relationships. Over 90% of the artists I contacted responded right away, and with enthusiasm. It was great to get to know them and learn about their work.
During this first step of the fundraising process, I followed up on a couple of recommendations I got for artists who were featured in GGBA’s first online fundraiser, our May 2020 Bird Art Auction. I was able to get in touch with artists from the May auction who said that they would be interested in participating in future events with GGBA and who had items in a certain price range. After that, I searched the internet for more artists, using every combination of words that I could think of that had to do with “birds” and “art.” I followed trails from Instagram pages, Etsy, art festivals, and galleries. I probably spent way too much time doing this, but it was fun and a great escape from the reality of the pandemic and the escalating insanity of politics. When I wasn’t searching for art, I was writing postcards for Reclaim Our Vote, so my days felt structured and meaningful.…

Male Greater Sage-Grouse by Bob Gunderson
Rigel Stuhmiller’s Roadrunner wall art.
Boat on the water by John Janca
Common Murre by Elliot Janca
Common Murre by John Janca
Flock of Sooty Shearwaters by Elliot Janca
Sooty Shearwater taking off from the water by Elliot Janca
Laura Zindel of Vermont: “Wren Mug”

John Beasley of Medicine Bluff Studio: “Flying Barn Owl”
Casey Riley of Laterzees: “Black-necked Stilt Bag”

Sylvia Gonzalez from Petaluma: “Silver Barn Owl”
Amy Rose Moore: “California Quail”
Rigel Stuhmiller: “Varied Thrush”
Maggie Hurley: “Belted Kingfisher”