The Audubon Name Issue Heats Up
By Ilana DeBare
Over the past several years, Audubon members and leaders throughout the country have been taking a hard look at the name of our organization—in specific, our identification with John James Audubon.

Audubon was a leading naturalist of the early 1800s. His artwork in Birds of North America introduced Europeans to the wildlife of this continent and helped generations of Americans learn about the birds around them.
But Audubon also owned and sold enslaved people. In fact, he financed some of his birding expeditions through the sale of Black people. He opposed the abolition of slavery at a time when there was a growing abolition movement. He robbed Native American graves to collect skulls for himself and his friends.
So a growing number of Audubon chapters are deciding to change their names—feeling that the figurehead of John James Audubon doesn’t represent their values or their aspiration to be a welcoming home for all birders.
Seattle Audubon led the way in July 2022, launching an ambitious name-change process that included months of surveys, focus groups, branding consultation, and pro bono legal help. They plan to announce their new name in June.

Madison Audubon (Wisconsin) followed in Seattle’s steps with a unanimous board vote in December 2022 to drop the Audubon name and start a process to find a new name.
In mid-February, Chicago Audubon announced it would choose a new name within the year if National Audubon doesn’t do so first. And most recently, Portland Audubon (Oregon) announced on February 27 that it too is dropping the Audubon name.
“John James Audubon’s name may mean ‘birds’ to some, but to others it means ignoring a legacy of systemic racism,” said Portland’s Executive Director Stuart Wells. “By changing our name, we get to more fully live our values as an organization committed to racial equity, and create a place where people from all communities can come together for nature.”
Chapters such as Portland hope their decisions will push National Audubon to take action. National Audubon announced in 2022 that it would consider the name issue, and it was expected to issue a decision soon, but as of March 1st, the National board had not yet announced a decision.
The spreading reevaluation of the Audubon name has several roots.…